CAMARILLO, CA — Rat Sound Systems, Inc. named Paul Freudenberg general manager. Freudenberg will be responsible for managing all operations and developing business with Touring, Installations, Retail Sales and the SoundTools brand.
More details from Rat Sound (www.ratsound.com):
“Over the past several years” states Rat Sound president Dave Rat “we have been working with Paul on many levels including Rat Sound’s acquisition of the L-Acoustics K1 system. Paul’s knowledge, skill set and personality are perfectly matched with the projects and goals we are working towards and we are excited to have him on board.”
Prior to joining Rat Sound, Freudenberg served as Business Development — Americas L-Acoustics where he was responsible for the expansion of the Canadian, Mexican and South American Markets through the deployment of the Certified Provider Strategy. In addition, he handled L-Acoustics’ K1 Touring program for the Americas, including the U.S. Freudenberg’s tenure at L-Acoustics was in excess of 10 years and included leading the U.S. operations in the capacity of VP of Sales and Marketing. Paul’s long-term work history includes VP Sales and Marketing for BSS Audio US, and various independent marketing, installation and product development projects within the Professional Audio industry.
“We’re very pleased to have Paul Freudenberg take a leadership role at Rat Sound,” commented Dave Rat. “Paul brings a unique blend of experience from manufacturer, installation, retail, distribution and marketing, all of which will advance our progress in these areas.”
Rat Sound has been a provider of professional sound reinforcement systems for over three decades. Operations have expanded to include Installations, Retail Sales and the manufacture of the SoundTools products. Rat Sound recently moved to a new facility located in Camarillo, CA, doubling their footprint.
