BATON ROUGE, LA — Carl Jacobson will join PreSonus in the newly created position of director of business development and strategic marketing, starting July 2. In this role, Jacobson will be responsible for forging strategic business relationships and driving co-marketing initiatives with key music and technology providers.
More details from PreSonus (www.presonus.com):
In former lives, Jacobson has served as vice president of marketing for Nimbit, a fan-commerce and promotion platform for musicians, and vice president of marketing for Cakewalk, providers of music software and hardware. In the 1990s, Carl worked for A&M and New World Records and launched soundsbig.com, an early online radio broadcasting network.
Jacobson has been responsible for successful co-marketing campaigns featuring Intel, Microsoft, H-P, Dell, and many others in positioning their products for the music marketplace. He is also a regular public speaker on music technology and music business, with engagements including SXSW, CMJ Music Marathon, Belfast Music Week, ASCAP “I Create Music Expo” and NAMM. He has written or contributed to articles for ASCAP’s Playback, Billboard, Hypebot, and Electronic Musician, among others.
