MOCKSVILLE, NC – Concert Stuff Group (CSG) recently appointed John Oot as its Chief Marketing Officer (CMO). Oot will lead the company’s marketing strategy, brand development, and audience engagement initiatives, as CSG continues to work with artists and promoters to deliver unforgettable global live music experiences.
More details from Concert Stuff Group (www.concertstuff.com):
Oot brings a wealth of experience in marketing, branding, and strategic communication through his 25 years in the luxury fashion and music event space. During his career he has developed prominent brands such as Marc Jacobs, Zac Posen and What Goes Around Comes Around through innovative strategies, powerful campaigns and creating memorable experiences. As the Co-Founder of unKommon Events, Oot has collaborated with his customers to also create highly sought-after, high-end private pop culture events including Maxim Super Bowl Saturday, LIV Golf and Formula 1 Miami’s Fontainebleau event.
“John’s vision and creativity are exactly what we need as we expand our reach and grow our brand,” said Jim Brammer, CEO of Concert Stuff Group. “His experience and passion for live entertainment makes him the perfect fit to connect us with clients in fresh new exciting ways.”
In his role, Oot will focus on launching and expanding Concert Stuff Group’s brand, aligning its digital presence, strengthening its partnerships with artists and venues, and implementing strategies to attract and engage diverse audiences across the country. “I’m thrilled to join Concert Stuff Group at such an exciting time,” said Oot. “The company’s dedication to delivering world-class live events is inspiring, and I look forward to helping bring those experiences to even more fans.”
Concert Stuff Group continues to build out its leadership team following the recent appointment of Darlene Leonard as Chief Financial & Operating Officer in October 2024. Both Oot and Leonard join well-seasoned industry leaders in the C-Suite, positioning the company to make further strides in leading the live entertainment industry with innovation and excellence.
