LITITZ, PA — Clair Bros. Audio Systems, Inc. has a new trade name and logo for its audio, video and lighting (AVL) integration division: Clair Solutions. The Clair Brothers brand will continue to apply to the company’s manufacturing division.
More details from Clair (www.claircompanies.com):
“We understand there’s some confusion and we’d like to clear it up,” states founder and CEO, Roy Clair, candidly in a video announcing this new venture.
The Clair name has been known for decades as a leader in many fields, but this has led to a confusing brand identity. In order to help solve this dilemma, the company chose to dedicate the name Clair Solutions to their integration services in order to better communicate the core offerings of that division. The previously established Clair Brothers brand will continue to operate as a professional audio products manufacturer. As a result, each division will be able to function independently and focus on their separate and distinct identities.
Clair Solutions represents an ever-expanding range of AVL integration services, including audio reinforcement, acoustics, video production, theatrical lighting, staging, rigging and controls systems for performance venues, houses of worship, sports facilities, educational/corporate facilities, hotels, clubs, restaurants, and cruise ships.
“The mission of Clair Solutions is to provide the right solution for the customer’s project no matter the size of the organization or venue and regardless of the equipment manufacturer,” says Clair.
Clair Brothers manufacturing will continue to concentrate on sales and distribution of professional loudspeaker systems both domestically and worldwide.
Going forward, customers will continue to benefit from the hard work, innovation and integrity that the Clair name has always stood for while having the benefit of clearer and more distinguishable brand identities.
The new Clair Solution website can be viewed at: www.clairsolutions.com
The new Clair Brothers website can be viewed at: www.clairbrothers.com
