MONTREAL, Canada — AVL Media Group, the North American distributor of Lab Gruppen, Klark Teknik, Turbosound, Midas, Tannoy, Zero-Ohm and Spotlight has announced the appointment of Sound Marketing West to handle sales in Southern California and Nevada. The company will leverage its considerable experience in B2B sales working with tour sound companies, installers, contractors, integrators and designers.
Sound Marketing, founded in 1980 in Chicago by John Reda, has expanded through the years and now includes several territories with Sound Marketing West based in Glendale, CA. In speaking about the new AVL partnership Reda says, “We have gained some of the most valued and iconic brands in the industry. We have the relationships with customers in the critical areas of not only California, but Las Vegas as well. Our team is ready to present, support and grow the AVL Media Group products.”
AVL Media Group CEO and Founder Stephen Kosters stated, “Sound Marketing West gives AVL the ‘big guns’ that meet the demands of Los Angeles and Las Vegas. So many large-scale events and installations originate in these areas and we knew we needed a rep firm that will get the job done. Sound Marketing West has the expertise to ensure that the customer comes first.”
Founded in 1996 by Stephen Kosters, AVL Media Group is a distributor of professional audio, video and lighting products for North America. AVL offers sales, marketing and support expertise for brands seeking to conduct business in the U.S. and Canada. The company specializes in B2B project-based installations servicing tour sound companies, installers, contractors, integrators and system designers. AVL Media Group maintains corporate headquarters in Montreal. For more info, visit: www.AVLMediaGroup.com
