BURBANK, CA — Aphex named Marsh Gooch marketing manager. Gooch, a veteran of the pro audio and musical instrument industry, previously held positions with LOUD Technologies, TASCAM, ESP Guitars and other companies.
More details from Aphex (www.aphex.com):
“Marsh brings a wide range of marketing skills and expertise to the Aphex team,” said Aphex CEO David Wiener. “With his knowledge of audio product marketing, brand marketing, artist relations and social media, he’ll help us achieve the goals we’ve set as we continue to grow Aphex.”
Aphex General Manager Jim Bailey adds, “Marsh has the enthusiasm, drive and attitude that we demand at Aphex, as we continually push to reach the wide variety of demographics Aphex’s products are made for.”
Marsh Gooch himself is glad to join the Aphex team. “I’ve heard a lot about how the stars are all lining up for Aphex to become the leader in pro audio that it has always been destined to be, and I’m honored to jump on board for the ride.”
Aphex marketing and promotion will continue to evolve in order to support rep, reseller and international distribution partners. From web to video to sales and marketing collateral, Aphex is putting the same creativity and performance demands on its reseller support initiatives as it puts into product performance and design.
