MUMBAI — Alcons Audio has opened a new office in India, offering customers full factory support. The company plans on operating out of Mumbai and Bangalore initially, with expansion planned to other cities in the near future.
More details from Alcons Audio (www.alconsaudio.com):
“Having successfully established our American presence, India is the next step,” said co-founder and managing director Tom Back. “It is an important growth market – like Brazil, China, U.S. and Europe – and since we didn’t have a distribution presence here, we have set up a direct office.”
“A quality brand like Alcons requires direct factory support so that we can give reliable and sustainable technical advice and customer support,” said Alcons Audio India MD John-Paul Douma. “It is a commitment to our brand and to India, saying: we’re here and we’re here to stay.”
The initial hires for the Alcons India team include sound professionals Dhaval Mastakar (sales manager) and Amesh Sharma (technical support manager), both previously with Harman. Akshata Sirsikar, who has a background in the Indian music industry, completes the team as head of marketing.
Alcons made its entry into the Indian market in 2011 at the PALM Expo. This year the Dutch company has established Alcons Audio India Pvt Ltd.
A key component in helping Alcons setting itself apart from the competition is its proprietary pro-ribbon transducer technology, which promises high fidelity sound at high sound pressure levels, and a loud and clear audio experience.
Owing to its keen eye for detail, well integrated DSP-driven speakers and amplified loudspeaker controllers, and an active R&D department that consistently applies innovative patents to creating different speakers and amplifiers for different environments, Alcons has soon come to be recognised as a premium pro audio brand globally.
In terms of tapping the Indian market potentials, Alcons will be pitching its ‘Evolutionary Audio Solutions’ in India primarily to the touring systems, installed sound and cinema market segments. At the same time, the company will also be promoting its range of line arrays for touring systems that includes the newly announced LR24 mid-size line-array, ideal for large concerts and events requiring professional sound systems, thereby completing Alcons’ size range of systems.
But Alcons is also strong on installed sound systems in clubs, bars, hotels and places of worship, where the right musical ambiance is important. With systems like the LR7 micro line-array and QR36 line-source column, Alcons creates higher quality sound and musical clarity, thereby protecting customer comfort levels.
“Apart from being a growth market, India has a rich cinema tradition and we have the optimal products for this,” said Back. “Developments like 3D and Digital cinema have enhanced the cinematic experience and Alcons’ Cinemarray cinema systems generate a sound quality equally superior, “ he added. “Together they create a whole new level of cinematic experience.”
Alcons Audio will be participating at the PALM Expo this June in Mumbai, and will be displaying their latest technological offerings to the pro audio market at Stall I29 – 36 at the expo. At the same time, Tom Back will also be conducting a seminar on ‘The Sound Characteristics of the Pro Ribbon Driver’ which will take place on Day 2 of the PALM Expo i.e. June 1, 2012, at the PALM Conference Hall (Mezzanine Floor at Hall No. 1).
For more information, visit www.alconsaudio.com or contact Alcons Audio India on info@alconsaudio.in or telephone +918042616333 .
