FARMINGDALE, NY – DiGiCo Chief Executive Bob Doyle, along with Jack Kelly, president of Pro Audio/Lighting distributor Group One, took to the road to introduce DiGiCo’s progressive SD7 system to live sound and theatre engineers, system integrators, designers, specifiers and rental company personnel in the U.S.
The SD7 Road Show included stops in many major cities and secondary markets, meeting with principals and staff at many top production and rental houses including Thunder Audio (Detroit, Mich.); Clair Brothers Audio (Chicago and Nashville, Tenn.), Soundcheck (Nashville), Sound Image (Nashville and San Diego), ATK Audiotek (Valencia, Calif.), Hollywood Sound Systems (Los Angeles) and Delicate Productions (Camarillo, Calif.). DiGiCo Brand Sales Manager Allan Nichols and Technical Sales Coordinator Taidus Vallandi joined the duo for respective Nashville and Southern California dates.
“This approach is essential in growing our business worldwide,” explains Doyle, “as all major territories look to the U.S. for their product use directives. Because of the niche nature of the pro-audio industry, this is an important way of carrying the word-of-mouth message to engineers, system integrators and designers and even rental company warehouse personnel about the new SD7 system, and to encourage them to specify the console on upcoming projects and tour riders.”
“The launch of a major technology advance like the SD7 is best fully appreciated when seen in-person and on a guided tour by an experienced pro like Bob,” says Kelly. “It was also a great time for me to visit with lots of existing Group One customers now that DiGiCo is part of our product line, along with Blue Sky, Celestion, MC2 and XTA.”
DiGiCo’s progressive SD7 system features ‘Stealth Digital Processing’—a high-density digital processing, mixing and routing engine exclusive to DiGiCo. Based on the latest incarnation of FPGA (Field Programmable Gate Array) technology, known as Super FPGA, it’s a core component of the SD7’s quantum leap in console design.
Allied to two of the latest generation of SHARC effects, dynamics and control processors, it is designed to provide the console with eight times the overall processing power of a D5 Live.
For more information, please visit www.digico.org.
