AMSTERDAM – At the IBC show in Amsterdam, Waves Audio will demonstrate advanced audio processing and mixing for live broadcast productions using Waves Cloud MX Audio Mixer with Grass Valley’s Agile Media Processing Platform (AMPP). The demos will take place Sept. 9-12, at the Grass Valley (Hall 9) stand 9-A01, as Waves joins Grass Valley in the GV Media Alliance.
More details from Waves (www.waves.com):
The GV Media Alliance is a group of media organizations dedicated to providing fully tested, integrated solutions that enable the industry to create innovative, high-performing media workflows running on-prem and in the cloud. As a GV Media Alliance member, Waves Cloud MX connects with AMPP to provide state-of-the-art audio mixing and processing for cloud-based high-quality live broadcast production.
“Waves is delighted to join the GV Media Alliance. The proven interoperability of the Waves Cloud MX Audio Mixer with Grass Valley AMPP enables advanced audio processing for top-quality live broadcast productions,” says Mick Olesh, Waves Managing Director and EVP of Sales. “The features provided through the cloud integration of both platforms offer unprecedented creative capabilities and production options for broadcast and media professionals.”
The Waves Cloud MX Audio Mixer delivers state-of-the-art audio mixing and processing for cloud-based live productions and now includes compatibility with Grass Valley AMPP workflows. This new compatibility allows broadcasters and media organizations to easily integrate the advanced audio processing and mixing capabilities of Waves Cloud MX with AMPP by connecting both platforms in an NDI-based cloud environment.
“As content creators shift to agile media production and distribution, we recognize the need to combine their existing workflows with the latest in ground-breaking technology,” says Chris Merrill, Director Strategic Marketing Grass Valley. ”Opening the AMPP platform to Waves Audio and other industry leaders gives our customers freedom to choose their preferred toolset while relieving them of the burden of integrating the system. Waves Cloud MX brings new capability to AMPP-based workflows for easy patching and routing of NDI audio streams that scale to any number of audio mixers.”
Waves Cloud MX is offered with a broad range of industry-leading audio processing plugins, enabling broadcast engineers to integrate studio-quality audio processing directly in their cloud production workflows. Cloud MX remote operator control options include support for multiple touchscreens plus tactile mixing with the Waves FIT Controller. Waves Cloud MX Audio Mixer ensures superior audio quality and an advanced mixing workflow without compromise, in a professional cloud environment. The Waves Cloud MX Audio Mixer is available now through Waves.com, or contact your local Waves sales representative.
