NILES, IL – Shure Inc. extended its Beta line of microphones with the side-address, supercardioid Beta 27. The Beta 27, the first side-address, supercardioid condenser microphone designed for professional sound reinforcement, was developed in response to audio engineers' desire for a condenser mic that offers better isolation of the sound source.
"Live acts have been using cardioid large diaphragm condenser mics for years, on drum overhead and guitar/bass cabinets," said Chad Wiggins, Shure's category manager for wired products. "But for some big stages, engineers want more focus and better isolation of the sound source. That's what the Beta 27 offers. Plus, it's durable and it travels light – that's a must for touring acts."
With its large diaphragm and low self-noise, the Beta 27's supercardioid polar pattern is designed to target the sound source like no other side-address microphone available, promising superior focus of sound reproduction and high gain-before-feedback.
"Stage and studio are converging," said Wiggins. "While the Beta 27 can handle multiple uses for studio recording projects, many acts nowadays are recording their live shows, and they want to put studio condensers on their stage. But, other microphones that are currently available pick up more splash and stage wash than the engineer might want. The Beta 27 is the answer."
"It is the perfect complement to the SM57 as a second guitar mic," said Matt West, Front of House engineer for Phoenix, Motörhead, The Cure, Snoop Dogg, and other artists. "It is very full bodied and doesn't really require a great deal of hacking in the top end region to get the warmth out of a guitar. It is there already. I would be happy to permanently place it in my channel list for any band that I work with."
Features include:
- Supercardioid polar pattern specifically targets the sound source consistently with greatly minimized bleed from off-axis sound sources.
- Tailored for superior transient response from a low-mass, one inch externally-biased, ultra-thin 24 Karat gold-layered Mylar® diaphragm.
- Flat, neutral frequency response for natural reproduction on stage or in the studio.
- Three-position switchable low-frequency filter helps reduce unwanted stage rumble or counteract proximity effect for consistent, extended low-end.
- -15 dB switchable attenuator handles extremely high SPLs with ease.
- Premium electronic components and gold-plated internal and external connectors.
- Internal pop filter with three separate mesh layers reduces wind and breath noise.
The Beta 27 MSRP is $399 retail [$499 MSRP]. It is available now, carries a two-year limited warranty, and can be purchased at select retail partners.
For more information, please visit www.shure.com.
