SHENZHEN, China — Shure Inc. said it had worked closely with Chinese authorities on its bust last month of a wholesale supply of more than 8,500 counterfeit earphones. An investigation initiated by Shure led to a raid by the Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop, Sanze Electronics, and another at an associated warehouse. “Counterfeiting is not just a problem for Shure,” said Sandy LaMantia, Shure’s president and CEO. “This is a serious issue that impacts our entire industry. Every brand of professional audio and consumer electronics is at risk because of this criminal activity. Shure continues to cooperate with other brands in joint actions and criminal prosecutions in China to present a united front against this illegal activity.”
“Counterfeiters are keen to exploit the value of the Shure name,” said Anita Man, managing director of Shure Asia Ltd. in Hong Kong. “This is demonstrated by the fact that a large number of the products seized during the raids in Shenzhen consisted of Shure-branded earphones and were not even copies of actual Shure models. They were absolute fakes that looked nothing like our products.”
Goods seized during the enforcement action included 8,500 pairs of counterfeit earphones bearing the Shure name and other well-known trademarks. Penalties imposed by the Shenzhen AIC against the wholesale outlet include the confiscation of all earphones, the requirement that the outlet cease its infringement activities immediately, and the imposition of a fine of 30,000 RMB. Further penalties against the warehouse are expected to be assessed.
“We are deeply committed to protecting our brand and ensuring that our customers receive a genuine Shure product every time they purchase a product bearing the Shure brand,” said LaMantia. “As a manufacturer, we do not want our trademark appearing on poor quality copies produced illegally by these individuals, and we will pursue enforcement action in the interest of protecting our customers as well as our brand.”
Shure encourages customers to purchase its personal listening and professional audio products only from authorized Shure dealers listed on the company’s Web site, www.shure.com
“Customers should be highly suspicious of any ‘Factory Direct’ deals and low prices,” said LaMantia. “Whether these offers are found at retail outlets or online, our customers need to know that if something seems too good to be true…it probably is.”
In addition to its anti-counterfeiting efforts in China, Shure also has mounted operations to uncover and halt intellectual property violations in other parts of Asia, Europe, South America, the Middle East, Africa and the U.S.
For more information, please visit www.shure.com.
