HONG KONG and ZHONGSHAN, China – MUSIC Group played host recently to over 100 Behringer VIP guests, including distributors, dealers and media representatives.
Centered on the company's recent growth and Behringer's 2010 brand vision and goals, the event started with a welcome banquet set in Hong Kong's R66 Revolving Restaurant. Over the following days, the group traveled to mainland China for a tour of Behringer City's 2 million square foot facility plus a look at the company's manufacturing quality systems.
"This event is monumental for us," said Uli Behringer, chairman, shortly before the event got started. "Following our company's historic success at the 2010 NAMM Show, this will allow our valued partners to receive a personal glimpse into what goes on behind the scenes at the MUSIC Group, and will afford us a one-of-a-kind opportunity to share our strategies and vision for growth with these special guests."
Behringer gave a keynote presentation and other executives offered presentations on the company's branding and current products, followed by a celebration at the Zhongshan Convention Centre with entertainment including live music, dancers, and more, including some of Behringer's 3,000-plus employees.
For more information, please visit www.behringer.com.
