STOCKHOLM, SWEDEN – United Audio Starlight (UAS), Sweden’s largest audio rental provider, has given its new NEXO GEO S12 line-array system a high profile nationally, taking it all over the country with the Melodifestivalen, the competition to choose which artist will represent Sweden in the Eurovision Song Contest.
The five-part Melodifestivalen culminated in a grand final at Stockholm’s famous Globe venue in mid-March. All concerts were sell-out shows, and the process up to and including the final selection was broadcast live on SVT. UAS, which has taken delivery of 24 NEXO S1210 and 4 S1230 cabinets, complete with EtherSound-enabled NX242 TDControllers and CAMCO Vortex 6 amplifiers, used its new inventory as the outfill system partnering the main GEO T front-of-house system on the show.
A long-time NEXO user, UAS has made a substantial commitment to the GEO S12 Series after it noticed that a number of smaller PA companies were beginning to pitch for UAS business. On close inspection, it turned out that many of these new competitors were using NEXO S12 line-array systems.
“In the Swedish market, the S12 is the best-selling NEXO array,” says Per Olof Ljungmark of Intersonic, which imports NEXO into Sweden. “The feedback we are getting from customers is amazing; they are all impressed by the flexibility, control and the sound quality. And there are no questions or complaints ⎯ the S12 just works!”
“Being a small country, we have a lot of small venues and the compact S12 Series is just the right size, in fact, it’s a godsend for a lot of club owners and regional rental companies. We have already sold 10 systems, and we are seeing an encouraging pattern of sub-hiring amongst the S12 owners, putting together bigger systems to handle bigger projects, such is the flexibility of this design.”
Almost 3,500 songs were entered for the 2008 Swedish national final, 32 of these made the four semi-finals and 10 artists performed in the thrilling final of Melodifestivalen. Performing ‘Hero’, Charlotte Perrelli was the artist who received the highest number of points from the regional juries and televoters, and she now goes forward to represent Sweden in the 2008 Eurovision Song Contest in Belgrade later this year.
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