A Little Song, A Little Dance. . .
For one corporate pharmaceutical gig I worked the company decided to create lifesized mascots of their biggest sellers, medicinal "pen" injectors. If you've never seen one of these they do look somewhat like a pen. They're a brightly colored plastic tube about eight-inches in length, about as thick as an Italian sausage, gently rounded at the tip, where there's a small hole where the injection comes out of. It is no stretch to say they look decidedly, um, anatomical. The biopharm company hired four actors to wear the costumes and lip-sync to songs between sessions, the songs consisting of lyrics about the company's products set to classic rock tunes.
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