Trade shows, like everything else in the industry, are facing their next evolution.
The “L” in trade show LDI’s name once stood for “lighting” (more recently it was changed to “live”). In the future, it might also stand for “Lots of other stuff, too, including audio.” At a time when much of the commercial landscape in the media technology world is moving toward a niche-based paradigm, some of the trade shows that have acted as hubs have sought to become more comprehensive. This is, in part, to address the effects of convergence — as more media technologies become digitally based, their operation and functions increasingly overlap, such as having both Final Cut Pro and Garageband on a single laptop, for example. Additionally, it is an attempt to stem losses from exhibitors that are increasingly taking their products out on “road shows” — demonstrating wares across the country unilaterally or in conjunction with complementary partners.
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