NILES, IL and SHAWNEE, KS – Shure Inc. named BC Electronic Sales of Shawnee, Kansas as its representative for states in the central U.S., including Kansas, Missouri, Nebraska, Iowa, and southern Illinois.
"BC Electronic Sales has strong relationships with MI retailers and sound system integrators," said Abby Kaplan, sales director, Western U.S. for Shure. "They have a strong team of field sales representatives and inside support staff, and their professionalism is well-known by dealers throughout the region."
BC Electronic Sales is known for frequent in-store product demonstrations, and the rep firm authored its own electronic training series – "PA101" – to help dealer sales staff improve their knowledge of new audio and video technologies.
"Everyone on the BC Electronic Sales Team is incredibly excited to represent Shure Incorporated," said Rick Hanson, president of BC Electronic Sales. "We have great respect for Shure's principles, professionalism, and products. We are proud to be new members of the Shure family and look forward to a great journey."
BC Electronic Sales was founded in 1971. Other members of the BC Electronic Sales team include Sharon Ostermann, Ed Riggs, Michael Sipe, and Dustin Vavak.
For more information, please visit www.shure.com and www.bcelectronics.com.
