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Middle Atlantic Names Decker Director of Customer and Sales Resources

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FAIRFIELD, NJ – Middle Atlantic Products promoted Craig Decker, a 15-year MAP veteran, to director of customer and sales resources, a new position created to further support customer needs.
"One of the reasons I came to Middle Atlantic was the company's commitment to its customers," Decker said. "We intend to bring that attention to a whole new level with unique products and programs to help them succeed in a fiercely competitive marketplace."

 

"The best way we can bring value to our customers is by aligning ourselves internally so their needs are the driving force behind everything we do from product development through successful installation," said company president Mike Baker. "Craig's experience makes him a perfect fit for this new challenge."

 

Decker added, "These are unprecedented economic times. The competitive landscape has changed such that our leadership position is challenged every day. My personal objective is to reinforce the sense of urgency and responsiveness in the internal workings of our organization and turn up the volume."

 

Prior to his latest promotion, Decker held several key positions within the company, including customer support manager, national director of sales for data and structured cabling, and, for the last six years, Eastern region sales director. That territory will now be tended to by sales directors Robert Newhuis and Bill Poling.

 

For more information, please visit www.middleatlantic.com.