KUNGSBACKA, Sweden – The TC Group has announced a restructuring that has resulted in the formation of a new organization known as TC Group International which will operate out of Aarhus in Denmark and Coatbridge, Scotland.
The new organization, which comes into being on Feb. 1, 2010, will offer a new sales and support structure based on vertical markets across all TCGI-owned brands, including TC Electronic, TC Helicon, Lab.gruppen, Lake and Tannoy, as well as the distributed brands Dynaudio Acoustics and Blue Microphones.
All sales activity that was previously handled at individual brand level, such as order processing, and account management will now be centralized and handled at group level out of the offices in Aarhus and Coatbridge.
In addition, all sales force and sales support activity will be organized into five market segments: Installed Sound; Touring; Residential; MI; and HD (High Definition, covering broadcast, recording and post production facilities). This business model reflects the one adopted in North America following the creation of TC Group Americas in 2009.
According to , the resulting benefit of implementing this strategy in America has been the inspiration for change for the rest of the world.
"Clearly, our main aim in initiating such a change is to increase sales and profitability through an increase in service level to our customers, and we wouldn't have done it without clear and irrefutable proof that the strategy works," said TC Group's CEO Anders Fauerskov.
"I would also like to welcome Peter Bager as the CEO of TC Group International," Fauerskov added. "Peter has an excellent track record with TC stretching over the past nine years, and I am convinced that TC Group International will be highly successful under his leadership."
"This structure has been hugely beneficial for us and our partners in the U.S.," said Bager. "We aim to offer the same fruits of success to all of our brands in all other territories, and of course to our valued sales partners who represent them," he added, citing the ability to address "vertical markets with all brands within the group" as an example on how the restructuring could benefit customers.
For more information, please visit www.tcgroup-americas.com.