PARIS — Yamaha Commercial Audio Systems, Inc. marked the 30th anniversary of NEXO loudspeaker systems. This year is also the first full year of NEXO’s transition to becoming a wholly-owned subsidiary of Yamaha Corporation Japan. Currently, NEXO’s distribution network extends to over 50 countries, with exclusive representation in the North America by Yamaha Commercial Audio Systems, Inc. (YCAS).
Created in 1979 by Eric Vincenot and Michael Johnson, NEXO’s presence in the touring and installation markets has grown considerably since its first install at the Maison de la Culture in Grenoble in 1984.
Since then, NEXO products have been installed in many performing arts venues and houses of worship including the Cerritos Center for the Performing Arts in California, First Baptist Church in South Carolina, Liberty Hall in Kansas, The Classic Center in Georgia, and many more.
For the live performance sector, NEXO has been a name on the rider for nearly 20 years, since the debut of the TS system in 1991. Always evolving, the design team produced the Alpha line in 1996 and the GEO Series in 2001. The brand has also been part of Ozzfest, Glastonbury, Roskilde, Voodoofest, Japan’s Rising Sun Festival, Monsters of Rock, Montreal Jazz Festival, Merle Fest, events surrounding Super Bowl XLIII in Tampa, Summerfest and more.
“NEXO’s market presence and service levels to North American customers has been significantly improved by the expansion of sales channels in the US and Canada,” said Larry Italia, vice president and general manager, Yamaha Commercial Audio Systems, Inc. “We are currently in the process of appointing additional manufacturer’s rep firms to take the NEXO brand even further into the marketplace.”
In 2007, after 27 years at its original Roissy location, the company moved into new headquarters, a wholly-owned campus capable of housing the entire manufacturing resource, located 30 minutes north of Paris. The new site gives Yamaha and NEXO a highly automated production line.
For more information, please visit www.yamahaca.com.
