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Sotex Makes Headway in Brazil with Adamson

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RIO DE JANEIRO — Sound company Lang Brothers, with headquarters in Rio de Janeiro, has acquired Adamson True Line Source arrays and complete systems solutions as specked by Adamson’s Brazilian Distributor Sotex. Lang Brothers Director Marcelo Ferreira took delivery of 24 Adamson Y-10’s, eight T-21 Subs, 12 Lab.Gruppen FP+ 7000 and FP+10000 amplifiers, Dolby LAKE processors and Reference Lab cabling. This sale marks the 4th major Adamson sale into the Brazilian market since Sotex took over the distribution just over a year ago. AF&C Eventos Ltda, Marc Systems and Dot Com preceded Ferreira’s deal.

The entire Lang Brothers audio team attended a weeklong training seminar. Fabrício Neiva, technical coordinator at Sotex comments: "There are no advantages of having a high-tech system without having a thorough understanding of how it works and how to best operate it. These are resources we can provide them. We accompany new Sotex clients to a series of events to make sure they are satisfied and that they can take advantage of different markets with their new system.”  

The inauguration of the Lang Brothers Adamson system took place at the “Nana Fest” on Aug. 26 at the Open-air Rio Center for an audience of about 40,000 with the band “Chiclete com Banana” headlining.

Sotex Commercial Coordinators Guilherme Zauza and Fabrício Neiva, were at the venue following the installation process: "It is a pleasure to have Lang Brothers as a customer. Their team’s technique is very good, Marcelo knows the local business and renders an excellent service," commented Zauza.

Marcelo Ferreira comments, "It’s a pleasure to do business with a serious company that provides thorough technical support. The feedback was very important in positioning our company as an viable nation wide option for large format touring and festivals.”  

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For information, please visit www.adamsonproaudio.com.