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Proel Expands to India

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Chandan Mahtani (L) with Giacomo Sorbi (Proel CEO)

INDIA – Proel S.p.A, based in Sant’Omero, Italy, has offices in the U.S., UK, Tunisia, South Korea, and now, India. Proel will be supported by its operations center on Bangalore led by

Nagaraj Mallikarjun, with an assist from the sales team in Delhi led by Shantanu Banerjee, and there are plans to establish a presence in Mumbai shortly.

More details from Proel (www.proel.com):

This strategic move has been in development for three years, culminating in a state-of-the-art warehousing and logistics facility in Bangalore, set to expand across key regions in India.

The vision for Proel India was catalyzed by Chandan Mahtani, Managing Director of M-Global Singapore & India, engaged by Proel S.p.A to spearhead business development in Asia. Mr. Mahtani’s proposal was warmly embraced by Proel’s CEO, Mr. Giacomo Sorbi, signifying a shared vision for strategic expansion in the Asian market.

Commenting on this milestone, Mr. Chandan Mahtani expressed, “Entering the Indian market directly aligns with our strategic growth objectives. We are excited to engage with diverse stakeholders including Government agencies, Architects, consultants, system integrators, Retailers both on and offline, artists, engineers, and more, building a vibrant Proel Community in India.

Proel India represents a joint venture between Proel S.p.A and M-Global, with Mr. Chandan Mahtani leading the charge in business development.

Mr. Sorbi, Proel S.p.A’s CEO, emphasized the long-term perspective of this venture, stating, “India’s dynamic market presents immense opportunities for Proel’s brand to flourish. We are dedicated to supporting Proel India comprehensively, ensuring robust after-sales support and availability of spare parts across India.”

Proel India’s commitment to excellence extends beyond products to comprehensive after-sales support, ensuring customer satisfaction and peace of mind for end-users. With this strategic entry into India, Proel anticipates a significant impact on the event technology landscape, bringing innovation, reliability, and unmatched quality to the Indian market.