LUTON, UK – Cadac Consoles, which featured an array of new products at ISE in Barcelona this year including the new CM-Series and CM-J50 live console, noted that it had signed a U.S. distribution agreement with Italian Speakers Imports (ISI) on the first day of the show. Cadac is expecting to announce other distribution agreements for European and Asian territories soon.
More details from Cadac Consoles (www.cadac-sound.com):
Cadac Consoles’ return to ISE and the unveiling of an entire new product portfolio, in the form of its flagship CM-Series integrated audio mix and network system, was marked by strong positive industry reaction. The widespread admiration on the booth for the CM-J50 mixer’s premium design and advanced performance capabilities served as a catalyst for the foundation of a dedicated CM-Series distributor network.
An initial milestone on day one was the signing, at the show, of a U.S. distribution agreement with Italian Speakers Imports Inc (ISI). By the end of day three the UK console designer had had ‘conversations’ with over 26 distributor organizations from around the world. Coming out of the show, advanced negotiations were underway with four highly prospective partners for territories in Europe and Asia, with preliminary discussions to be followed up with several others.
“Securing serious interest in distribution for our new product offering was the primary objective of launching at ISE, as the show provided a unique opportunity to reach a wide breadth of potential partners,” says James Godbehear, Director of Marketing and Business Operations. “Obviously there was some degree of apprehension in turning up at ISE with an entirely new product portfolio, after an extended period of absence from the market. But the immediate and sustained positive reaction the CM-J50 console inspired was beyond our most optimistic expectations.”
