SALT LAKE CITY — Harman Professional promoted Noel Larson to director of marketing for its Signal Processing business unit. Larson will be responsible for marketing and product roadmaps for the BSS Audio, dbx, Lexicon and DigiTech brands. He will report to TJ Smith, senior director, Harman Signal Processing Business Unit.
Prior to the promotion, Larson served as market manager, Portable PA, Tour, and Recording for Harman Signal Processing. In this role he managed product development, market strategy and social media for the dbx and Lexicon brands. He also previously held the position of director of business development for Musician’s Friend, a online retailer and subsidiary of Guitar Center.
Commenting on Larson’s appointment Smith stated, “Noel’s extensive experience and deep understanding of our brands and the markets we serve make him uniquely equipped to have an immediate impact leading marketing for the Signal Processing Business Unit. I look forward to seeing the continued success of these brands under Noel’s leadership.”
“Throughout my time at Harman there has always been a shared commitment to bringing the best technology to a host of markets that our world class brands serve. Having already been intimately involved in our brands I’m excited for the opportunity to lead our team and drive the communications around our major initiatives going forward,” added Larson.
