EDMONTON, Alberta, Canada — Outline s.r.l. named Martech, based here, and with branch locations in Calgary, Coquitlam BC and Toronto, as its new distribution partner for Canada.
“Martech is continually looking to partner with innovative, growth-oriented, connected manufacturers and develop their business in our marketplace. Outline fits this profile perfectly,” said Nathan Smith, Martech’s web sales and marketing manager.
“Martech has been focused in the fixed installation integrator market, and Outline gives Martech’s team the ability to work in new market verticals like large-scale live entertainment productions, arenas, outdoor concerts, entertainment events in convention centres and theatres,” Smith continued.
Smith predicted that Outline’s GTO, Butterfly and Mini Compass line arrays would be well received by existing customers who were also actively involved in the production audio side of the business, citing the Mini Compass line array product family, in particular, as a “huge opportunity” for Canadian customers.
“Martech is putting Outline-dedicated resources into the field for design and demonstration activities as well as technical and sales support for our new Outline customers,” Smith continued, noting the importane of “having suitably-trained people in place to help new users and installers deploy their first Outline systems.”
Martech’s initial investment in the brand includes two complete Mini Compass demonstration systems, Smith said, noting that “our demo stock also includes iSM self-powered monitors with iMode capability, the compact and self-powered DVS series, and numerous subwoofers options. We are planning for significant growth with Outline in Canada in 2012!”
For more information, please visit www.outline.it and www.drivingstrategicsales.com.
