BUDAPEST, Hungary — Outline announced the formation of Outline Central-Europe Ltd., led by Tamás Fazekas, CEO and owner of Zaj System House, a distribution partnership that will serve customers in eastern and central Europe. Called Outline C-E for short, it will serve the needs of customers in Hungary, Slovenia, Slovakia, Romania, Czech Republic, Croatia, Serbia, Ukraine, Bulgaria and Macedonia.
Outline sales director Chris Hinds said that by having one distribution partner serve the needs of customers in a number of smaller countries, the company and its distribution partner should be able to benefit from economies of scale that wouldn’t be available to distributors limited to smaller regional markets.
“This is a major change in the distribution model that is normally employed in these countries,” added Fazekas, who has supported Outline since the 1990s. “Obviously there is huge responsibility on us to deliver a true multi-national pre-and-post sales service to clients throughout the entire region, but the challenge is one we are equipped and ready to meet. Clients across all ten countries can look forward to the benefits of a true pro-dealer network, a multi-lingual help desk for support, dedicated Outline training events in their countries and regional demonstration systems and personnel. As far as Outline products and support is concerned, their businesses will enjoy the same commercial advantages as competitive companies operating out of the UK, Germany, France or Italy.”
For more information, please visit www.outline.it.
