NASHVILLE, TN — Gibson Guitar acquired the assets of the Stanton Group, including KRK Systems, Cerwin-Vega! and Stanton DJ, and announced the formation of the Gibson Pro Audio Division, based here. The acquisition marks Gibson’s further expansion into the pro audio market with loudspeaker, monitor and electronics technology. Gibson noted that Stanton Group’s R&D base added value to the deal.
“Right now we have an extremely powerful brand that people recognize and value, but the musical instrument category is inherently limited because people who purchase instruments also need to know how to play them,” said Henry Juszkiewicz, chairman and CEO of Gibson Guitar. “This new division is perfectly aligned with our core. It expands our reach to fellow music lovers and allows us access to 20 in 20 consumers, instead of the one in 20 we currently hit. Stanton produces some of the best pro audio equipment in the world and we’re incredibly excited to be working with the very talented team at Stanton as we take Gibson into the future.”
“We are very excited to be joining the Gibson family,” said Timothy Dorwart, CEO of the Stanton Group, citing the “iconic” Gibson brand as an opportunity for expanding Stanton’s customer base. “We bring technical resources that will enhance the R&D capabilities of both companies,” Dorwart added.
For more information, please visit www.gibson.com.
